International Market Expansion -The Watch Items & Risks

MARKET EXPANSION CAN BENEFIT A COMPANY BY EXPANDING THE FOOTPRINT AND BRAND TO A NEW GEOGRAPHICAL TO AIDE IN INCREASING REVENUE FOR THE ORGANIZATION.

In this course you will learn the watch items and risks that can come as a part of an international market expansion launch along with how to assess the benefits that align with your organization’s mission statement.

This coursework focuses on the 9 key areas within each market expansion plan and will guide you on how to validate the project benefits from a ROI perspective, identify the watch items that can appear within an international business expansion plan along with creating a recovery plan for managing risk.

COURSE OUTLINE

Course Topics:

  • Effective Market Expansion Planning & Management
  • The 4 Fundamental Foundations to a Market Expansion Plan
  • Assessing the Profitability of the Market
  • Leveraging Non-Traditional Data to Determine a Regions Monetary Value
  • Effective Assessment of Profit Margins
  • Determining ROI Projections & Accelerated Growth Metrics
  • Sales & Marketing Strategy for International Markets
  • Avoiding Culture Communication Mishaps during Advertising Campaigns & Sales
  • Consultations Selecting the Expansion Model Best Suited for the Organization

MEET THE INSTRUCTORS

LaDawn Townsend, CEO & Founder VOS Group

Michelle Vallejo, Community & Business Development Strategist

COURSE INFORMATION

Total Time to Complete: 15-20 hours
(this is inclusive of the video training & completion of the workbook)

What is included:
· 66-page program workbook to guide you through the course

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